
OK. I’ll bite. The siren song of a new social media fad beckons, and I can’t avoid its call.
So … I now have a Google+ account.
I signed up last week and have tried to use it more over the last couple of days.
And I respect what Google is going for. It’s like Twitter, Facebook, Skype, Foursquare and probably some other applications I haven’t yet realized all wrapped up into one.
And from a marketing and development standpoint, this seems like a solid idea: Why would anyone use five different sites when they could use just one?
Still, I have my doubts that it will reach the popularity of any of these individual sites, but I’ll save my this-upstart-will-never-make-it-in-the-wide-world-of-social-media rant for the end of this post. Read the rest of this entry »
My Morning Jacket gets exposure — by not getting exposure
In branding, commentary, entertainment, Facebook, Google+, journalism, Kentucky, Louisville, music, social media, YouTube on August 4, 2011 at 9:00 amSince Tuesday I’ve been reading about how My Morning Jacket became one of the first bands to debut a music video on Google+.
The video, which is for “Holdin On To Black Metal,” actually went up Monday, a day before the official release. Since groups, including bands, can’t get pages on Google+ yet, two of the band members, Tom Blankenship and Carl Broemel, posted it on their personal pages.
(Band frontman Jim James doesn’t seem to have a page yet, though a Yim Yames, the pseudonym he used for his solo work, has a bare yet strange profile.)
And the reaction has included fans and others questioning the band’s decision to use Google+, Google’s fledgling social network, for the premiere. Read the rest of this entry »